ad specifications

 

ART SUBMISSION GUIDELINES

Dot gain: 12-28%
133 line screen
Max density: area coverage - 260%
50# paper
Line art at 1200 dpi
Photos at 300 dpi

 

PROOFS

Advertisers are strongly encouraged to submit SWOP compliant proofs for color matching

RICH BLACK

When a rich, solid black area is required, the recommended values for this area  would be: Black – 100%, Cyan – 40%, Magenta – 0%, Yellow – 0%

FINE RULES AND SMALL TYPE

Rules that are 4 points and thinner and small type should be reproduced using one color only. These elements should never be reversed out of a 4-color background or image.